The four products shown above represent the EAS Energy System. Intended for endurance athletes, this line provides seperate products for the specific needs of these very unique individuals. The beauty of this line was the opportunity it provided me as a designer. Without a lot of external influence, I was given free reign to go wherever I wanted. My main goal was to create an exciting look while remaining true to the EAS brand structure. While I could have gone off the deep end with this project, I knew if my design was too radical of a departure, senior management would have intervened. The result has been very successful, even without a lot of marketing support.