Denver Bronco Quarterback, John Elway was a big fan of our products during the Super Bowl years. We capitalized by developing a spread ad as both a tribute to his accomplishments as well as a plug for Myoplex, our line of meal replacement shakes. We chose to make John the star of the ad and downplayed our product. As part of a series of ads featuring pro athlete endorsers, our marketing efforts at the time created a mystique around our company that translated to sales.