For the 2005 Nextel Cup NASCAR season, we had the opportunity to sponsor a car. It was a unique challenge to design attractive graphics that could be read while the car traveled at 180+ mph! Our hope was to secure the partronage of the millions of brand loyal NASCAR fans. It's hard to guage the success of this effort since we only ran the car for one season. At least I can say I've designed the graphics for a race car.